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If I Were You, I Wouldn’t Hire A Business Coach

If I were you, I wouldn't hire just any business coach.

That may sound like an unusual thing to say, especially given the fact that I provide business coaching, but it’s true – I wouldn’t suggest you hire any coach, unless there is a “qualification” process that confirms both parties are a good match, and sadly that doesn’t happen too often.

This is why I follow a certain process when determining whether or not to engage with a client – because I know they have likely convinced themselves that they can read books and take courses so they can do the work themselves or that a coach just isn’t going to work for them. I know that even when they do decide – for whatever reason – that they will hire one, there’s that awkward moment when a decision needs to be made…

‘Do I risk partnering with this person?’

The trouble is, how are you expected to make that decision when you’ve only just seen their advert (or LinkedIn article?)

A business coach can be indispensable resources for problem-solving and strategizing — if you have the right one.

When choosing the right business coach for you, the chemistry between you is absolutely critical.

Unfortunately, because I didn’t know what to look for, I’ve hired business coaches that didn’t take the time to find out where the big gaps were in my business – nor did they have systems or a process to solve my problems.

A coaching relationship requires mutual trust and respect in order for both people to be open with each other and to say things – out loud – that they probably wouldn’t dare say to anybody else for fear of being judged in some way. You also need to be convinced that your choice of coach knows their stuff. Sure, I’ve been doing this for years and have helped profitable businesses overcome the hidden roadblocks and bottlenecks that have been frustrating them for years… but you’ve still never actually met me!

So, I want to help you make sure that you know that coaching is right for you and that I’m the best person for you to invest your hard-earned money, time and trust into, so that you know you’ve made the right decision. Here’s the process we’ll follow:

Step 1

Business Review Call: We’ll discuss what you want and how we can make it happen. If neither of us are convinced in 20 minutes, we call it quits.

Cost? $0.

If you’re ready to move ahead, we take the next step.

Step 2

Strategy Session: We’ll focus on the goals you want. We'll uncover the gaps in your life and business that are impacting and stopping you from scaling and establishing a self-managing business so you can be free of it when you want – we’ll determine the key strategies that you can implement immediately to get the get into momentum.

Cost? $0 (but will be an investment of up to 90 minutes).

At this stage people say one of two things:

1) “Brilliant – I've got enough to move ahead! Thanks, Dan, Bye!”

2) “Brilliant – I'd like your help to implement these strategies and solutions over the next 12 months, Dan!”

In the latter case, you decide, and I decide that it makes sense we move ahead…

Step 3

1-2-1: We set up a bespoke 1-2-1 coaching programme, where we meet 2 to 4 times every month so that I can help you maintain focused productivity working only on the tactics that will guarantee the achievement of your goals. More importantly, we will determine where the breakdowns and gaps are in your actions and business so we can solve them permanently. Simple.

Cost? Incremental and proportionate to the desired increase in revenues you want and covered by my 100% satisfaction guarantee. If only every coach offered that level of protection!

Step 4

Meet-up: We’ll meet for an in-depth planning session, where we clarify what your goals are, when and how soon you want to achieve them – and how they will be accomplished in the coming 12-week sprints. We'll evaluate where your business is now, where you want to take it and what needs to change to achieve the level of success you’re imagining. We’ll establish a complete plan with tactics for the first 12-week sprint.

There you are – you have the plan; you have the process, and you have the expectations.

Ready to trust me for a 20-minute phone call? Email me – info@lefavecoaching.com.

Now, check on this video for the 7 Questions You Must Ask to Find the Right Business Coach.

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